Many podcasters are struggling with the production of their podcasts. They feel that the audio is not as good as it could be, or they’re having a hard time coming up with topics for new episodes. And even when they do come up with something to talk about on air, going from idea to finished recording can take a lot of time and effort. But there’s one thing you don’t need to worry about when it comes to podcasting; video content isn’t going anywhere anytime soon. In fact, according to Statista, by 2021 more than 80% of all internet traffic will be made up of video data – an increase of 43% from today. So if you want your podcast to stand out in this busy market and have a long shelf life, it might be time to think about investing in video cameras and other equipment that will allow you to create high-quality videos rather than just audio files.
Why Video Is Important In Podcasting Right Now
The podcast market is growing at an incredible rate, and it’s easy to see why podcasters are excited about the opportunity to build their brand. However, as we mentioned above, there are also many podcast creators who are struggling with production issues. But why is it that some podcasters are having a hard time recording their episodes?
Some of the most common production issues include:
•Difficulties with finding guests – Whether you are interviewing experts or other podcasters in your niche, booking guests can be tough. Finding people with the right expertise, who are available and willing to share their knowledge can be challenging.
•Finding the time to edit your episodes – Podcast production is a time-consuming process, especially if you are someone who likes to research and create the best content possible. Even if you are working with guest speakers, the editing process can take a long time because you will likely want to take notes as you speak with experts.
•Finding the right equipment – Podcast production is not cheap, so many podcasters go out and buy expensive audio equipment to make the best possible recordings. However, there are many issues with relying on this type of gear. For example, audio equipment can fail, it can be expensive to buy and maintain and it doesn’t create video content.
How Video Will Help Increase Your Audience and Brand
As we’ve mentioned, one of the biggest challenges podcasters face is finding guests to appear on their episodes. Fortunately, when you start integrating video into your podcast production, you will have an easier time booking guests. This is because you are giving guests an additional option when they are choosing how they want to be featured in your content. Plus, video will allow you to reach more people and connect with them at a deeper level. Video content has been proven to increase engagement, which means your episodes are likely to be more popular and have a bigger reach than audio-only content. The more popular your podcast is, the more people are going to recognize your brand and trust your brand as a reputable source of advice and information. In fact, engaging video content has been shown to increase brand awareness by up to 50% when compared to audio-only podcasts. This is one of the main reasons why video content is becoming more popular, and why many podcasters are taking their shows to the next level by investing in video equipment.
What To Look For When Buying A Video Camera For Your Podcast
If you are considering adding video to your podcast, it’s important to remember that not all video equipment is created equal. If you’re going to invest in this type of equipment, you will want to make sure you’re getting a camera that will produce high-quality results.
There are a few aspects to keep in mind when you’re shopping for video cameras for your podcast. These include:
•Brand – The first thing you will want to do is decide which brand of camera you want to buy. There are many brands that make great video cameras, but you should always do some research to make sure you’re getting a quality product.
•Camera type – Once you’ve decided on a brand, you will want to choose which type of camera you want to buy. There are a few different types of cameras you can use to record video and audio, including:
•Handheld – These are great if you want to be able to move around while you’re recording. They are also the best choice if you plan to record outside in different conditions and environments.
•Tripod-mounted – These are great for recording indoors and in controlled environments. They are also the best choice if you plan to record for a long period of time.
•Camcorder – These are great for recording high-quality video and audio. However, they are often bulkier than other types of cameras, which means they aren’t always easy to move around.
•Sensor size – The sensor inside your camera is what is responsible for capturing and recording your images. The size of your sensor will determine the quality of your recording. The larger the sensor, the better your video will be.
Three Cameras That Are Perfect For Beginners
If you are a beginner podcaster who is just getting started with video, the Canon EOS M50 Mark ll ($699) is the perfect camera for your podcast. This is a high-end camera that is easy to use and produces excellent, high-quality video. Plus, it is an affordable option, making it a great choice for anyone who is just starting out in podcasting and doesn’t want to spend a lot of money on video equipment. If you are looking for a camera that is more high end and is also really easy to use, the Canon M6 Mark II ($1099) is another excellent choice. This camera is perfect for someone who is just getting started with video and wants a camera that makes it easy to create high-quality imagery. If you are looking for a camcorder, the Canon XA11 Professional Camcorder ($1299) produces high-quality video and is another great choice. This is a great camera for a beginner podcaster because it is easy to use.
One Camera for Advanced Users
If you have some experience with podcasting and video, it’s time to upgrade to a camera that is designed to make your show stand out even more. The Canon EOS C100 Mark ll ($3129) is an excellent camera that will help you take your podcast to the next level. This is an ideal camera for an experienced podcaster because it is easy to use and produces high-quality video.
Two Microphones That Will Help With Your Podcasting Production
There are two types of microphones you can choose to use with your video equipment. The first is called a lavalier mic. This type of microphone is small and easy to attach to clothing and can be used to pick up audio close to the person speaking. This will help eliminate background noise and make your podcast sound more professional. The second type of microphone you can use is called an omni-directional microphone. This type of microphone picks up sound from all directions and is great for picking up multiple people speaking at once. This is a good choice for podcasting because you can use one microphone for your entire show and have it pick up everything you need it to.
Video is an important part of podcasting, and it’s likely that it will continue to grow in popularity. This means that there is a huge opportunity for anyone. Contact us today for more information.