Have you ever wondered how many websites there are in the world? I have! According to the Netcraft January 2018 Web Server Survey, there are 1,805,260,010 (over 1.8 billion) websites. WOW, that’s a lot of websites!
Now if you are like me you might be asking yourself how in the world is my website going to stand out?
Here are 5 things your website MUST have in 2019 to stand out.
1. Your website MUST have a Modern design
If you want to make a lasting impression on your potential customers, your website needs to make a statement.
It needs to stand out!
It needs to be unlike all of the other websites in your industry and market.
If you’ve got a cookie cutter-website that was put together in a few days, odds are there’s another one out there just like it.
Your customers should see your website once and remember it because of how unique it is.
First impressions are everything!
When you go to a job interview you dress your best, when you go out on a date you dress your best, when you introduce your business to the world it should be your best.
They say it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, or whether they’ll stay or leave.
2. Your website MUST have amazing content.
The phrase “content is king” has become a popular phrase to describe just how important text is for your website. And in more ways than one!
Every word you include on your website has the ability to either have an impact on your ideal audience . . . or lose them altogether. Make them count by being informative, engaging and valuable.
You’ll also find that the more high-quality content you have on your website, the better your chances of ranking well on search engines.
3. Your website MUST have video.
If a picture is worth 1,000 words, a video is worth a million.
Researchers have found that before reading a single word of text, 60% of visitors to a website will watch a video if one is available. It’s understandable—in this age of almost limitless amounts of information and very limited attention spans, users are always seeking the fastest and most entertaining way to get the information they need. Video delivers one of the easiest and most effective ways to engage a site visitor and represents another opportunity to forge that authentic, emotional connection with your audience.
If that’s not enough, search engines like video, too. By increasing the amount of time a visitor spends on your site, embedded video helps improve your site’s rank in search results. Sites with video generally tend to have higher click-through, engagement and conversion rates.
4. Your website MUST have social media
It has been reported that only 20% of small businesses feature their social media icons on their website. Whether your company is on Facebook, Twitter, LinkedIn or Pinterest, you want to promote your company’s social media presence and provide a direct link to the social media site. Essentially, you want to give your audience a choice for how to connect with you while making it as easy as possible for them to do so.
5. Your website MUST have a call to action.
Your site looks great, draws your audience in…and then what? Making conversion easy on your website seems like a no-brainer, but you’d be amazed how many brands forget to offer the user an obvious way to register, request more information or otherwise seal the deal.
Current trends in web design make including an effective call-to-action both seamless and simple.