Creating and publishing a podcast can be incredibly rewarding. It’s an excellent opportunity to share your ideas with the world, build your personal brand, and even make money from your podcast if you grow your audience enough. But getting listeners to listen to your podcast isn’t so straightforward. Especially if you’re new to the world of podcasts and still getting used to what works and what doesn’t.It can feel like there are so many different ways to grow an audience for your podcast. From social media marketing, blog guest posts, content upgrades, etc. It can be overwhelming trying to figure out where you should begin first. But in order to reach as many people as possible, it’s important that you start somewhere.
Here are six simple steps that will help you get started with growing an audience for your podcast:
1. Have a Solid Plan Before You Begin
Every marketing strategy should include a plan for how you will measure your results. This way, you’ll know what’s working and what isn’t so you can adjust as needed. If you don’t have a solid plan for what you want to achieve with your podcast and how you plan to get there, it’s going to be difficult to measure the effectiveness of your efforts. This will also make it difficult to determine what changes you need to make if something isn’t working. Your podcast marketing plan should include: Goals for what you want to accomplish with your podcast (ex. Grow a targeted listener base of x number of people by y date) The specific actions you’ll take to reach those goals (ex. Create a blog post about podcasting basics, create an opt-in offer for listeners to receive more tips and tricks)
2. Define Your Target Audience
One of the most important steps in growing an audience for your podcast is to define your target audience. This will help you identify your ideal listeners and create content that resonates with them. You should also consider your competitors and their target audiences. Understanding who your listeners are will also help you decide where and when you should share your podcast. This will help you identify the best places to promote your podcast to your target audience. For example, if you’re creating a podcast for entrepreneurs, you’ll want to promote your podcast in places where entrepreneurs are spending time online, such as on forums, Facebook groups, and Reddit boards.
3. Create Quality Show Episodes
The quality of your show episodes and the subject matter can make or break how many listeners you actually get. And how quickly those listeners decide to abandon your show. This doesn’t mean you need to be perfect or have all the answers. In fact, you shouldn’t try to be an expert at everything. That’s impossible for one person to be. Instead, you should focus on sharing your knowledge and experiences from your own journey and things you’ve learned along the way. Listeners can also learn a lot from your mistakes, your failures, and what you’re currently struggling with. As long as you’re genuine and honest in what you’re saying, your listeners will relate to you on a much deeper level.
4. Create a blogging habit for growing your audience
One of the best ways to grow an audience for your podcast is to create a blogging habit. This is an excellent way to build authority and share your knowledge and expertise with your listeners. By creating a blog that focuses on your podcast topic, you’re giving readers another place to find more information. You can also link back to your podcast episode show notes and encourage readers to subscribe to your podcast.
5. Utilize social media to grow your podcast audience
Social media can be a great place to start promoting your podcast and attracting new listeners. You should consider building up a presence on the most popular social media platforms, such as Facebook and Instagram.
Once you have an established audience on social media, you should also use those platforms to ask them to visit and subscribe to your podcast.
6. Start with email marketing
Email marketing and building an email list is another excellent way to start growing an audience for your podcast. You can collect email addresses from your website, blog posts, and even from your podcast episodes. Once you have a solid number of email addresses, you can send out regular updates about your podcast, including links to your most recent episodes. You can also ask your listeners to subscribe to your podcast.
Your podcast will only get as big as you want it to be. To grow an audience for your podcast, you need to be consistent in what you’re doing. You also need to be prepared to put in the work. There’s no magic formula that will instantly make you thousands of new listeners. It’s going to take time and effort. But when you do reach your goals, it will all be worth it in the end.
When you reach a certain level of success with your podcast, then you can be sure that you’re going to make a lot of money from it. But first, you need to start with growing an audience for your podcast.