Hoping to change the look of your website for the new year? Curious as to the types of changes you could make? Then you’re in the right place!

Below, we’re going to discuss six stellar website redesign tips, helping you transform the look of your website in 2021. Ready? Let’s get into it!

1. Make Use of Images

One of the keys to making an effective website is to ensure that it’s visually appealing. If the website isn’t catching the viewer’s eye, it’s not doing its job. What this means, of course, is that it needs to be a little more than just plain text.

Your website needs to make use of images. These images should be relevant to the niche that your website covers and should be of good (non-pixelated) quality.

Images are effective not only at dressing up a website but at quickly conveying different information. For instance, if your website is for your plumbing services, posting a picture of a plumber fixing a pipe will help to convey the idea of plumbing repair.

There should be several images on each of your pages. Every time you’re trying to convey a new idea, there should be an image there to help convey it.

2. Optimize Your Website for SEO

SEO stands for Search Engine Optimization and it’s vital in getting traffic to a website. See, by optimizing your website for SEO, you increase its chances of being spotted on search engines like Google. This leads to more people clicking onto your website after having searched for relevant keywords.

Now, there’s a lot that goes into optimizing a website for SEO. However, it’s well worth the effort.

First and foremost, you need to utilize the proper keywords. If you’re an electrician serving the Baltimore area, your keywords should look something like “electrician in Baltimore” or “Baltimore electrician”. These keywords should be posted several times on each page and should also appear in headers.

Also, you need to optimize the metadata on your website. This includes everything from image alt tags to title tags to meta descriptions and more. Optimizing metadata is a discussion all its own, so you should read up on it before starting.

You also need to make sure that you’re linking to different pages throughout your website. The more connected your pages are, the more SEO juice they’ll receive as time passes.

3. Contrast Your Colors

If you want your website to catch the viewers’ eyes, you need to make it pop. And if you’re going to make it pop, you need to contrast colors.

What does it mean to contrast colors, you ask? It’s as simple as pairing a light color with a dark color. For instance, if you have a navy blue background on your website, you could really make your text elements stand out by opting for bright white letters.

You can use different levels of contrast on different parts of the page. For instance, if you really want something to stand out, you could use a loud and obvious color in order to overstate it.

4. Employ Several Landing Pages

Depending on what your website is for, you might consider employing several different landing pages as a means of attracting different types of leads. For instance, if you’re a plumber who serves an entire region, you could make landing pages for individual towns within that region. Or, if you’re a web designer, you could make landing pages for the different types of industries that you work with (ie. home improvement, beauty salons, etc.).

Having several different landing pages allows you to target different SEO keywords on Google. The more keywords you target, the more traffic you’ll bring in overall.

5. Make Sure It’s Responsive

If it’s been a while since you last redesigned your website, there’s a chance that it’s not compatible with mobile devices. This would be a big problem, as mobile traffic comprises a large portion of the overall search traffic online.

Having a website that isn’t designed to cater to those individuals could severely hurt your reputation, not to mention turn people away from utilizing your services. This could spell doom for you in the long run.

The key here is to build a responsive website. Responsive websites present just as well on desktop computers and laptops as they do on mobile phones and tablets.

Need help designing such a website? Call up your local digital marketing company. They will assist you.

6. Utilize Calls to Action

A call to action is a phrase that tells the reader what to do. It’s vitally important in marketing, as it directs the lead to the next step in the transactional process. A common call to action might look something like “Contact Us Now for a Free Quote!”

If you’re not already using calls to action on your website, you should start doing so as soon as possible. They can transform your website’s ability to convert traffic to sales.

Calls to action should be used early and often. They should appear on the tops of your web pages, on the bottoms of your web pages, and everywhere in between. They should also be joined by clickable buttons, allowing the visitor to seamlessly move from, say, the home page to the contact page.

Need Help With Your Website Redesign?

Do you need help with your website redesign? Looking to utilize professional web design services? If so, we here at Red Media Solutions are the people to see.

We’re well-versed in the redesign of websites, having redesigned countless websites in countless niches. Regardless of the look and functionality that you’re hoping to achieve, our team can accommodate you.

Contact us now to get the ball rolling!