Social media is a great way to get your business in front of potential new customers. It’s also a challenge to figure out the best times to post on each platform for the most exposure. Social media is not something that you can turn on and off at will. To grow your audience, you need to commit yourself to posting regularly and maintaining an active presence. Social media requires a lot of time and effort, but it’s worth it in the end. The benefits outweigh the costs. Here we look at when you should post on different social media platforms for maximum exposure.
1. When to post on Facebook
Facebook is one of the most popular social media sites in the world. It has over 2 billion users. Users spend about 50 minutes a day on the site, and most people visit the site daily. These stats show that you can’t ignore Facebook when you’re planning your social media marketing strategy. Facebook offers many different options for businesses. You can create a page for your business, boost posts, create video ads, and more. There are different best times to post on Facebook depending on your business.
•Best Days to Post on Facebook
Weekdays tend to be best for publishing on Facebook. According to Hootsuite, Tuesdays and Thursdays are the best days to post. Sprout Social’s data indicates that Mondays through Fridays are ideal for posting on Facebook. Both datasets show that content posted on Saturdays and Sundays gets the lowest engagement.
•Best Time to Post on Facebook
On Facebook, peak audience activity tends to skew earlier than it does on Instagram. In general, the best times to post on Facebook are between 8 a.m. and noon in your audience’s time zone.
2. When to post on Instagram
You can use Instagram to market your products, services, and even your website. It’s a great visual platform that allows you to easily create and share photo and video content.
•Best Days to Post on Instagram
In general, weekdays are the best days to post on Instagram. According to Sprout Social, posting on Tuesdays and Wednesdays tends to generate the most engagement. In contrast, weekends are the worst times to post, and Sundays usually have the lowest engagement.
•Best Times to Post on Instagram
You’re most likely to get maximum engagement on Instagram if you post on the early side. Sprout Social’s research indicates that posting around 11 a.m. works best, but really any time between 10 a.m. and 2 p.m. is likely to work well.
If your audience spans multiple time zones, it’s important to keep these differences in mind when planning content. For example, you might test 11 a.m. time slots for each time zone to find out which works best overall.
3. When to post Twitter
If you want your tweets to get noticed, you need to post them at the right time. There are many different best times to post on Twitter, but there are also many wrong times to post on Twitter, as well. If any of the below apply to you, you should avoid these hours entirely. Early Bird Gets the Worm – If you’re an early riser, or someone who gets up early out of necessity (i.e. you have very young children or work night hours), then you’re in luck. You’ve got the whole day to yourself. The only thing to avoid is posting too early in the morning, as your audience will likely be asleep. You want to post during times when your target audience is online and more likely to engage with you.
•Best Days to Post on Twitter
Research shows that every day is typically a good day to tweet—except Sunday. According to Sprout Social, Tuesdays and Wednesdays are best, while Hootsuite’s research favors Mondays and Thursdays. Because tweets have such short lifespans, it’s a good idea to post at least once a day aside from Sundays.
•Best Time to Post on Twitter
Like many other social channels, mornings tend to be the best times to post on Twitter. Research from Sprout Social and Hootsuite suggests that 8 a.m. to 9 a.m. is the best time for most businesses to tweet.
4. When to post on LinkedIn
There are a few things you need to consider when posting on LinkedIn. You need to keep in mind the demographic who uses LinkedIn. This is a site for professionals and business owners who are looking for career opportunities, networking partners, or a new job. You also need to think about what type of content will appeal to them. For example, you can boost blog posts, articles, or any other type of content that will help readers in the business world advance in their professional careers. You can also post job openings and use the platform to find new employees. If you’re trying to cover a wide audience with your posts, you may want to try posting during the afternoon or in the evening hours. If you’re targeting a specific audience, like business owners, you can post during the mornings and afternoons when they are most likely to be using the site.
•Best Days to Post on LinkedIn
Since LinkedIn is a professional social media network, it’s no surprise that weekdays are the best to post on this channel. Sprout Social’s research shows that Tuesdays through Thursdays are best for posting on LinkedIn, while Hootsuite’s data favors Tuesdays and Wednesdays. In either case, weekends are the least engaging days to post on LinkedIn.
•Best Times to Post on LinkedIn
In general, the start of the workday is the best time to publish content on LinkedIn. Research shows that between 9 a.m. and 10 a.m. tends to be optimal for most businesses. Keep in mind that if your audience spans multiple time zones, it’s helpful to aim for a time that’s between 8 a.m. and 11 a.m. in all relevant time zones.
5. When to post on YouTube
YouTube is the second-largest search engine after Google. That means it’s a great place to get exposure for your products and services. However, if you don’t know the best times to post on YouTube, you won’t get that exposure. The best times to post on YouTube are during peak hours. Most people are online and actively watching videos during the afternoons and evenings. There are many different social media platforms out there. Deciding when to post on each platform can be tricky. If you’re not careful, you could end up posting at the wrong times and miss out on the most exposure. These tips will help you decide when to post on the most popular social media platforms.
•Best Days to Post on YouTube
For most YouTube channels, posting later in the week typically works best; Thursdays and Fridays tend to be good choices.
•Best Times to Post on YouTube
When you upload a video to YouTube, it doesn’t start appearing on users’ home pages or in searches right away. Instead, it generally takes an hour or two for YouTube to index videos and start distributing them to subscribers or searches.
That means it’s best to upload a couple of hours before viewers usually watch your content. For most channels, that means publishing between 2 p.m. and 3 p.m. on weekdays. On weekends, it’s best to post videos between 9 a.m. and 11 a.m.
Conclusion
Social media is a great way to connect with your audience. It is also a great way for you to get your message out there. However, you need to post at the right times to get the most exposure. If you don’t know when to post on each social media platform, you could be missing out on new customers. This could mean loss of revenue and decreased profits for your business. However, if you know when to post on each platform, you can increase your exposure and get your message out there to more people. Your business can grow as a result.
