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6 Reasons Why Your Business Needs Email Marketing Campaigns

By May 4, 2019May 13th, 2022No Comments

Not convinced your business needs email marketing campaigns? Here are 6 Reasons why you do.

Businesses struggle to find budget-friendly, effective methods of communication. Print or media ads can be expensive and like social media, they do not seem to provide the personal touch we seek to share with clients. We realize that we cannot make phone calls to all of our clients to share news and information in a timely manner.

Yet, when we consider an email marketing campaign, we find ourselves asking, is email is dead? Do people even read emails? Is email the best way to communicate? How would we create and send a mass email to our client list? Stop asking yourself these questions and start an email marketing campaign today!

Email Campaigns are:


Email plays a significant role in our lives. We communicate via email for personal and business reasons every day. It can often be the best way to reach a person. At some point in time, the majority of your clients have an email address that they shared with you. They did this because they WANT your business to share updates, sales and other need to know information with them via EMAIL.

Cheap & Easy

Email marketing campaigns give you the opportunity to communicate with a significant number of your clients in one shot. There is no better way to get your message out quickly and for little to no cost.     


Like print ads, you can include your logo or other graphics to help get your message across. But, unlike print ads and social media posts, emails allow you to address each client by name as well as to personalize the subject line. You are able to segment your email list, providing the opportunity to tailor a message to each of your specific audiences and provide each reader with something of value.          

Action Oriented

People have been taught to handle their emails. They open an email message, skim the contents; then reply, forward, or click on a link. Each email message you send should encourage action and direct traffic to your website.


Instant feedback and statistics are everything! Email marketing campaign software allows you to track who opened your message, which links were clicked through and how many people unsubscribed from your mailing list. From this information, you are able to learn if your campaign is performing well, what worked in the message and what can be tweaked to make future campaigns more successful.

Ruled by Smart Phones

On average, people check their phones 15 times a day and 91% of people use their phones to regularly check email. Because of this, email marketing campaigns will reach their intended audience more quickly and give them the chance to respond immediately! Your clients are attached to their phones. By choosing to forego an email marketing campaign, you are ignoring the most effective way to touch base with your clients.

Ready to start but not sure where to begin? Overwhelmed by the thought of an email marketing campaign? Red Media Solutions can help. Contact them today to learn more. You provide the text, we do the rest!

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Gina Stano

Gina Stano is a fundraising professional with over 20 years of experience in the nonprofit world. She has a Bachelor of Arts in English - Language & Literature from Moravian College.