We all have that one site we love to hate. It’s the one that you visit, take one look around, and immediately leave. It’s so dull and boring, you can’t even fathom why anyone would spend their time there. Whether you own an e-commerce store or a blog, keeping your visitors coming back again is key to thriving in this digital world. If you want your website visitors to return again and again, it’s important to make sure they have a good user experience with your site. In other words, engagement is essential. If you feel like your website could be doing more in the way of keeping users interested and coming back again, then read on for some simple tips on how to improve engagement with your site.
1. Make sure the most important stuff is at the top.
When it comes to improving engagement, the most important part of your site is the top navigation. This is the section that people will see when they first visit your site. It’s arguably the first impression people will get of your entire brand, so it’s important that it’s top-notch. It’s the first place that people will look to find the information they’re looking for on the site, so make sure it’s easy to navigate. Don’t make your visitors click their way through dozens of pages to find what they’re after. Put the most important sections of your website at the top of the page, so that they’re easy to find.
2. Make It Easy to Find What You’re Looking For
If your site visitors can’t find what they’re looking for, they’ll leave. It’s as simple as that. The more scrolling a visitor has to do, the more likely they are to just leave your site and go to your competitor’s instead. Make sure your site is easy to navigate. Keep the design of your site consistent from page to page so that visitors don’t get lost. Make sure your site includes an easy-to-find search bar so that visitors can type in what they’re looking for if they can’t find it immediately. A well-designed site that’s easy to navigate is a huge barrier to increasing engagement, so make sure yours is up to scratch.
3. Pay Attention to Your Audience
It’s important to remember that not all visitors will have the same wants, needs, and desires. Some people are just passing time, while others are there to make a purchase. Some will have come to your site to learn more about you and your products. Others have probably come to your site to look at some information or facts. It’s important to make sure you’re targeting the right people with your advertisements and choosing the right content for your site. If you’re getting the wrong kind of people visiting your site, it’s likely they’ll leave because they weren’t interested in what you had to offer in the first place. Make sure you’re paying attention to the kinds of people who are visiting your site, and tailor what you have to offer accordingly.
4. Show Off Your Company’s Best Assets
Your greatest assets are probably your employees. Make sure you’re highlighting the people behind your brand. This doesn’t mean you need to plaster pictures of your employees all over the site. You should, however, make sure you’re highlighting your team on your “About” page. People want to know who they’re supporting when they buy a product from you. Letting people know that the company is a small business employing real people who are dedicated to their work can help you to engage your customers even more. People often feel a connection to a business owner, so make sure you’re showing off your team’s best assets.
5. Add a Blog
If you’re running a blog, you can guarantee that your site visitors will be coming back. Regularly adding new, engaging content to your blog is a great way to keep your visitors coming back again and again. A blog is a great format for letting readers know more about your brand and the people behind it. You can also use it as a way to respond to reader questions and comments, making visitors feel more engaged with your brand and your team. You can use your blog as a way to add new content to your website, which is important for keeping your site from becoming stale.
6. Don’t Be Afraid of Video
Videos are an engaging way of presenting content on your site. You can use them for product reviews, tutorials, and to advertise your products and services. There are a number of websites that make it easy to create and host videos on your site. You can also use YouTube, which makes it easy to embed videos on your site. While adding a video to your website isn’t a catch-all solution for improving engagement, it is a really useful tool that can go a long way toward engaging visitors. Learn more about our video production.
7. Don’t Be Afraid of Advertising
If you’re feeling like your engagement levels are in the gutter, then you might consider investing in advertising. Advertisers are keen to work with businesses that have strong engagement levels, so if your site is lacking engagement, you might have a hard time finding advertisers who want to work with you. Make sure you’re taking advantage of all the advertising options available to you. This includes ads on social media and on your own website. In fact, placing ads on your website is a great way to make sure your ads aren’t getting lost in the shuffle of other people’s ads on social media. Your ads can be designed to draw in visitors and lead them back to your site where they can continue engaging with your brand.
If you want to keep your visitors coming back again and again, it’s essential to make sure they have a good experience on your site. It’s important to make sure the most important stuff is at the top, it’s easy to find what visitors are looking for, and that you’re paying attention to your audience. Make sure you’re showing off your company’s best assets and adding a blog, while also being open to investing in advertising if you feel your engagement levels are low. These simple tips can go a long way toward improving engagement with your site.